Ninja CREAMi
Ninja CREAMi entered the Turkish market for the very first time, introducing an entirely new product category. Our objective wasn't simply to launch a kitchen appliance it was to educate consumers, inspire recipe creation and establish CREAMi as the ultimate homemade ice cream machine.
Rather than relying on a single campaign idea, we built a large scale creator ecosystem that showcased the product across multiple lifestyles, audiences and consumption occasions.
Branding & Marketing
Fashion-first storytelling through authentic creator content.
15M+
Strategy
Instead of relying solely on a few hero creators, we activated a large scale creator ecosystem spanning food, fitness, lifestyle and family verticals.
Each creator developed a unique recipe concept, ensuring that no two pieces of content felt repetitive. The result was an always fresh content stream that continuously expanded the product's creative possibilities.
This multi vertical approach enabled Ninja CREAMi to reach consumers through countless authentic entry points while maintaining a consistent product narrative.
The SLASH Matrix
As a completely new product in Turkey, the campaign focused on making consumers discover what Ninja CREAMi is, how it works and why it is different from conventional ice cream makers.
Product Education
Creators demonstrated the complete CREAMi experience through recipe walkthroughs, before-after transformations and easy-to-follow tutorials, making the product approachable for first-time users.
Lifestyle Integration
Instead of positioning CREAMi only as a kitchen appliance, we integrated it naturally into everyday routines—from healthy breakfasts and post-workout snacks to family desserts and weekend treats.
Outcome
Rather than introducing Ninja CREAMi with a traditional product launch, we built an ecosystem around it. Through synchronized creator activation, hundreds of original recipe concepts and a multi-vertical content strategy, we educated consumers, filled TikTok Search with authentic recipe content, generated nationwide product awareness and positioned Ninja CREAMi as one of the most talked-about kitchen innovations during its launch in Turkey.
View more works
How We Work?